{"title":"Design Concept: Chelsea Rugs","description":"","products":[{"product_id":"amber-lewis-x-loloi-briyana-natural-granite-rug","title":"Amber Lewis x Loloi Briyana Natural \/ Granite Hand-Knotted Rug","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"With the faded feel of an antique rug, the Morgan Collection for Amber Lewis x Loloi is a feat of modern printed construction. These impressive area rugs expertly blend sophisticated tones to recreate the dynamic colors of a vintage textiles. Power-loomed of CloudPile™ construction, these rugs are extra-soft to walk upon yet still durable for high-traffic rooms.\"}' data-sheets-userformat='{\"2\":14531,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":14001853},\"9\":0,\"10\":1,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}' data-sheets-textstyleruns='{\"1\":0}{\"1\":268,\"2\":{\"2\":{\"1\":3,\"3\":1},\"3\":\"Arial\",\"4\":8}}{\"1\":270,\"2\":{\"2\":{\"1\":3,\"3\":1},\"3\":\"Calibri\",\"4\":11}}'\u003eAmber Lewis x Loloi Briyana Natural \/ Granite Rug combines the incredible ribbed texture of Moroccan rugs with clean, contemporary design, thanks to Lewis’s careful eye for details. Each rug features a different pattern with elegant and uncluttered linework, while its border adds a subtle framing in the same color of the base material. Hand-knotted of wool and cotton in India, this collection is also GoodWeave certified, ensuring our commitment to ethical production and the support of weavers' communities.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAs enthusiasts of modern materials at Amethyst, we love the nature inspired Amber Lewis x Loloi Briyana Natural \/ Granite Hand-Knotted Rug. This item pairs well with other brands such as Visual Comfort and is perfect for loft homes.\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":14403,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13624051},\"9\":1,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Hand Woven\"}'\u003eHand Knotted\u003cbr\u003e\u003c\/span\u003eWool | Cotton\u003cbr\u003ePile Height: 0.38\"\u003cbr\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"MOG-01\"}' data-sheets-userformat='{\"2\":14403,\"3\":{\"1\":1},\"4\":{\"1\":2,\"2\":14001853},\"9\":1,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}'\u003eBRI-01\u003c\/span\u003e Natural \/ Granite\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":14403,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13689059},\"9\":1,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Clean spills immediately by blotting with a clean, white sponge or cloth. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability.  Expect shedding. For vacuuming, use a vacuum cleaner without a beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.\"}'\u003eClean spills immediately by blotting with a clean, white sponge or cloth. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. For vacuuming, use a vacuum cleaner without a beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"Loloi","offers":[{"title":"18\" x 18\" Sample","offer_id":41049490194564,"sku":"AM1969393712","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'0\" x 3'0\"","offer_id":41049490227332,"sku":"AM5059133713","price":419.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8'6\" | shipping 7\/23\/2026","offer_id":41049490260100,"sku":"AM8417203714","price":1409.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 11'6\"","offer_id":41049490292868,"sku":"AM9663423715","price":1879.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 13'6\"","offer_id":41049490325636,"sku":"AM5283733716","price":2219.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 6'0\"","offer_id":41049490358404,"sku":"AM2091973717","price":1559.0,"currency_code":"USD","in_stock":true},{"title":"5'6\" x 8'6\" | shipping 7\/23\/2026","offer_id":41049490391172,"sku":"AM6749423718","price":2869.0,"currency_code":"USD","in_stock":true},{"title":"7'9\" x 9'9\" | shipping 8\/2\/2026","offer_id":41049575653508,"sku":"AM2264833719","price":4609.0,"currency_code":"USD","in_stock":true},{"title":"8'6\" x 11'6\"","offer_id":41049490456708,"sku":"AM7640633720","price":6889.0,"currency_code":"USD","in_stock":true},{"title":"9'6\" x 13'6\"","offer_id":41049575391364,"sku":"AM6254413721","price":9389.0,"currency_code":"USD","in_stock":true},{"title":"11'6\" x 15'0\"","offer_id":41049490489476,"sku":"AM3998893722","price":13699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/0879\/products\/Loloi_Amber_Lewis_x_Loloi_Briyana_Natural_Granite_Rug_Amethyst_Home_Calabasas.jpg?v=1705160734"},{"product_id":"raven-dove-ivory-rav-03-rug","title":"Raven Dove \/ Ivory Rug","description":"\u003cp\u003eThe Raven Dove \/ Ivory Rug is intricately handwoven with delicate, fine yarns that amplify the rug's layered and dimensional geometric design. While the rug itself is thick and sturdy, the colors and patterns have a casual lightness that can work in many spaces, from busy living rooms to serene bedrooms. The Raven Dove \/ Ivory Rug is handwoven of wool and cotton in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers' communities.\u003cbr\u003e\u003cbr\u003eAs enthusiasts of organic modern aesthetics at Amethyst, we love the nature inspired Raven Dove \/ Ivory Rug. This item pairs well with other brands such as Ethnicraft and is perfect for loft homes.\u003c\/p\u003e\u003cp\u003eHand Woven\u003cbr\u003eWool | Polyester | Cotton | Other Fiber\u003cbr\u003eRAV-03 Dove \/ Ivory\u003cbr\u003ePile Height: 0.38\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClean spills immediately by blotting with a clean, white dry sponge or cloth. Professional cleaning recommended.  Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability.  Expect shedding. Vacuum regularly. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.\u003c\/p\u003e","brand":"Loloi","offers":[{"title":"18\" x 18\" Sample","offer_id":41540366008452,"sku":"AM1326911809","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'3\" x 3'9\"","offer_id":41540366041220,"sku":"AM3372611810","price":119.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 6'0\"","offer_id":41540366073988,"sku":"AM5953911811","price":349.0,"currency_code":"USD","in_stock":true},{"title":"5'6\" x 8'6\"","offer_id":41540366106756,"sku":"AM4155411812","price":619.0,"currency_code":"USD","in_stock":true},{"title":"7'9\" x 9'9\"","offer_id":41540366139524,"sku":"AM8264411813","price":1019.0,"currency_code":"USD","in_stock":true},{"title":"8'6\" x 11'6\"","offer_id":41540366172292,"sku":"AM4732311814","price":1499.0,"currency_code":"USD","in_stock":true},{"title":"9'3\" x 13'0\" | shipping 6\/17\/2026","offer_id":41540366205060,"sku":"AM1573411815","price":1939.0,"currency_code":"USD","in_stock":true},{"title":"11'6\" x 15'0\" | shipping 6\/17\/2026","offer_id":41540366237828,"sku":"AM5483711816","price":2989.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/0879\/files\/Ivory_Rug_Loloi_1.jpg?v=1757633155"},{"product_id":"heritage-clay-natural-her-01-rug","title":"Heritage Clay \/ Natural Rug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeritage is Loloi’s best collection yet. Inspired by Amir Loloi’s favorite vintage rugs, the collection recreates a vintage aesthetic and variable-pile texture using a new craft process that was invented specifically for this rug—a process that took over two years to complete. Motifs in Heritage are woven with individual threads to create the intricate design, including white cotton threads that mimic a vintage rug's authentic wear patterns. The result is a stunning area rug with an uncanny resemblance to an antique textile. Heritage is made in Egypt of polypropylene, wool, and cotton for thicker, variable texture and soft blended pile. This collection is OEKO-TEX® certified, ensuring its materials don't contain harmful substances. Patent pending.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eAs fans of modern aesthetics at Amethyst, we love the nature inspired Heritage Clay \/ Natural Rug. This item pairs well with other brands such as Visual Comfort and is perfect for eclectic homes.\u003c\/p\u003e\n\u003cp\u003ePower Loomed\u003cbr\u003e90% Bi-Constituent Fiber (90% Polypropylene | 10% Polyester) | 10% Wool Pile\u003cbr\u003eClay \/ Natural HER-01\u003cbr\u003ePile Height: 0.25\"\u003c\/p\u003e\n\u003cp\u003ePower loomed technology has allowed for rug creators to respectfully replicate many different rug designs, colors, and textures, and sizes of hand loomed, knotted, and woven rugs but machine mSLA with printed designs, in polyester and polypropylene fibers — giving you that similar luxurious look, at a moderate to medium price point. These are perfect for busy families and pets, and anyone who loves to switch up their rugs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Loloi","offers":[{"title":"18\" x 18\" Sample","offer_id":41734206324868,"sku":"AM4086469018","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'0\" x 3'0\"","offer_id":41734206357636,"sku":"AM8813489019","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 8'0\"","offer_id":41734206390404,"sku":"AM5532929020","price":169.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 10'0\"","offer_id":41734206423172,"sku":"AM8643429021","price":229.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 12'0\"","offer_id":41734206455940,"sku":"AM4465829022","price":259.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 16'0\"","offer_id":41734206488708,"sku":"AM6969819023","price":349.0,"currency_code":"USD","in_stock":true},{"title":"3'0\" x 5'0\"","offer_id":41734206521476,"sku":"AM1398549024","price":139.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 6'0\"","offer_id":41734206554244,"sku":"AM7651869025","price":229.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 8'0\"","offer_id":41734206587012,"sku":"AM4058599026","price":359.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 10'0\"","offer_id":41734206619780,"sku":"AM5746669027","price":419.0,"currency_code":"USD","in_stock":true},{"title":"6'0\" x 9'0\"","offer_id":41734206652548,"sku":"AM2233139028","price":499.0,"currency_code":"USD","in_stock":true},{"title":"8'0\" x 10'0\"","offer_id":41734206685316,"sku":"AM5321569029","price":719.0,"currency_code":"USD","in_stock":true},{"title":"9'0\" x 12'0\"","offer_id":41734206718084,"sku":"AM2280379030","price":1169.0,"currency_code":"USD","in_stock":true},{"title":"10'0\" x 10'0\"","offer_id":41734206750852,"sku":"AM4038369031","price":1169.0,"currency_code":"USD","in_stock":true},{"title":"10'0\" x 14'0\"","offer_id":41734206783620,"sku":"AM3410189032","price":1679.0,"currency_code":"USD","in_stock":true},{"title":"12'0\" x 12'0\"","offer_id":41734206816388,"sku":"AM1892939033","price":1969.0,"currency_code":"USD","in_stock":true},{"title":"12'0\" x 15'0\"","offer_id":41734206849156,"sku":"AM6971659034","price":2299.0,"currency_code":"USD","in_stock":true},{"title":"13' x 16'0\" | shipping 8\/1\/2026","offer_id":41734206881924,"sku":"AM8465539035","price":2879.0,"currency_code":"USD","in_stock":true},{"title":"15'0\" x 15'0\" | shipping 10\/1\/2026","offer_id":41734206914692,"sku":"AM3115599036","price":3179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/0879\/products\/Loloi_Heritage_Clay_Natural_Rug_Amethyst_Home_Houston.jpg?v=1707320013"},{"product_id":"heritage-ivory-natural-her-04-rug","title":"Heritage Ivory \/ Natural Rug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeritage is Loloi’s best collection yet. Inspired by Amir Loloi’s favorite vintage rugs, the collection recreates a vintage aesthetic and variable-pile texture using a new craft process that was invented specifically for this rug—a process that took over two years to complete. Motifs in Heritage are woven with individual threads to create the intricate design, including white cotton threads that mimic a vintage rug's authentic wear patterns. The result is a stunning area rug with an uncanny resemblance to an antique textile. Heritage is made in Egypt of polypropylene, wool, and cotton for thicker, variable texture and soft blended pile. This collection is OEKO-TEX® certified, ensuring its materials don't contain harmful substances. Patent pending.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eAs fans of organic modern design at Amethyst, we love the optimistic inspired Heritage Ivory \/ Natural Rug. This item pairs well with other brands such as Surya and is perfect for eclectic homes.\u003c\/p\u003e\n\u003cp\u003ePower Loomed\u003cbr\u003e90% Bi-Constituent Fiber (90% Polypropylene | 10% Polyester) | 10% Wool Pile\u003cbr\u003e Ivory \/ Natural HER-04\u003cbr\u003ePile Height: 0.25\"\u003c\/p\u003e\n\u003cp\u003ePower loomed technology has allowed for rug creators to respectfully replicate many different rug designs, colors, and textures, and sizes of hand loomed, knotted, and woven rugs but machine mSLA with printed designs, in polyester and polypropylene fibers — giving you that similar luxurious look, at a moderate to medium price point. These are perfect for busy families and pets, and anyone who loves to switch up their rugs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Loloi","offers":[{"title":"18\" x 18\" Sample","offer_id":41734211108996,"sku":"AM4716769058","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'0\" x 3'0\"","offer_id":41734211141764,"sku":"AM6870809059","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 8'0\"","offer_id":41734211174532,"sku":"AM9333569060","price":169.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 10'0\"","offer_id":41734211207300,"sku":"AM1941730089","price":229.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 12'0\"","offer_id":41734211240068,"sku":"AM8623619062","price":259.0,"currency_code":"USD","in_stock":true},{"title":"2'5\" x 16'0\"","offer_id":41734211272836,"sku":"AM6184259063","price":349.0,"currency_code":"USD","in_stock":true},{"title":"3'0\" x 5'0\"","offer_id":41734211305604,"sku":"AM2632599064","price":139.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 6'0\"","offer_id":41734211338372,"sku":"AM8192569065","price":229.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 8'0\"","offer_id":41734211371140,"sku":"AM2860149066","price":359.0,"currency_code":"USD","in_stock":true},{"title":"4'0\" x 10'0\"","offer_id":41734211403908,"sku":"AM8653509067","price":419.0,"currency_code":"USD","in_stock":true},{"title":"6'0\" x 9'0\"","offer_id":41734211436676,"sku":"AM8274259068","price":499.0,"currency_code":"USD","in_stock":true},{"title":"8'0\" x 10'0\"","offer_id":41734211469444,"sku":"AM7583349069","price":719.0,"currency_code":"USD","in_stock":true},{"title":"9'0\" x 12'0\"","offer_id":41734211502212,"sku":"AM3845829070","price":1169.0,"currency_code":"USD","in_stock":true},{"title":"10'0\" x 10'0\"","offer_id":41734211534980,"sku":"AM6868919071","price":1169.0,"currency_code":"USD","in_stock":true},{"title":"10'0\" x 14'0\"","offer_id":41734211567748,"sku":"AM6270269072","price":1679.0,"currency_code":"USD","in_stock":true},{"title":"12'0\" x 12'0\"","offer_id":41734211600516,"sku":"AM6978809073","price":1969.0,"currency_code":"USD","in_stock":true},{"title":"12'0\" x 15'0\"","offer_id":41734211633284,"sku":"AM3341209074","price":2299.0,"currency_code":"USD","in_stock":true},{"title":"13' x 16'0\" | shipping 8\/1\/2026","offer_id":41734211666052,"sku":"AM2815639075","price":2879.0,"currency_code":"USD","in_stock":true},{"title":"15'0\" x 15'0\" | shipping 8\/1\/2026","offer_id":41734211698820,"sku":"AM4635279076","price":3179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/0879\/products\/Loloi_Heritage_Ivory_Natural_Rug_Amethyst_Home_Miami.jpg?v=1707320016"},{"product_id":"heritage-spa-earth-her-05-rug","title":"Heritage Spa \/ Earth Rug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeritage is Loloi’s best collection yet. 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